HowardCRM Alternative (2026): Why Independent Medicare Agents Are Choosing KundPro

Most Medicare agents don't need Salesforce. They need a system that understands their book of business.

HowardCRM recognized that problem early. It's a Medicare and health insurance CRM built by someone in the insurance industry — and that gives it credibility. But building a Medicare CRM on top of Salesforce creates a set of tradeoffs that matter a great deal to independent agents working alone or with a small team.

This comparison covers what HowardCRM does well, where agents run into friction, and why KundPro is a better fit for most independent Medicare agents.

What HowardCRM Does Well

HowardCRM has a real product with a real insurance-specific angle. It was created by Brent Howard, who originally tried to use Salesforce for insurance and eventually turned that customization work into a dedicated product. That history gives it legitimacy.

Its feature set is broad for a Medicare and health insurance CRM. Public materials reference household and contact management, policy management, commission tracking, Scope of Appointment handling, enrollment form workflows, provider lookup, drug search, reports, dashboards, mobile access, call recording, texting, and Blue Button functionality.

For agents who want Salesforce-grade infrastructure underneath their CRM — and who are comfortable working inside a larger platform — HowardCRM may be a reasonable fit.

Its main strengths are the insurance-specific customization on top of Salesforce, and the breadth of Medicare-adjacent features it has built over time.

Where HowardCRM Falls Short

The same thing that gives HowardCRM credibility with some buyers is the thing that creates friction for most independent agents: it is built on Salesforce.

Salesforce is an enterprise platform built for large sales organizations. Layering a Medicare CRM on top of it solves some problems — but it introduces others that show up consistently in agent feedback.

The Salesforce Problem for Independent Agents

Salesforce is an extraordinary platform — for enterprise sales teams with administrators, developers, and training budgets. For an independent Medicare agent managing a book of business alone or with a small team, it is often more than necessary and harder than it should be.

• Salesforce has a significant learning curve for non-technical users
• The interface feels like an enterprise tool, not a daily Medicare workflow
• Customizations and configurations require ongoing maintenance
• When something breaks or feels off, fixing it often requires Salesforce knowledge
• Agents who came from spreadsheets frequently find it overwhelming

The Real Cost of HowardCRM

HowardCRM is listed at $300 per user per year on their website and on the Salesforce AppExchange. That sounds inexpensive. But the pricing picture may be more complicated than it first appears:

• Commission Tracking is listed as a separate add-on at $960
• Call Recording & Texting is listed separately at $540
• Depending on Salesforce licensing requirements, additional platform costs may apply
• Any agent who needs commission tracking — which is most of them — may be looking at a significantly higher total cost

KundPro is $49.95/month. Commission tracking is included. Everything is included. No add-ons. No platform fees. No surprises.

What Makes KundPro Different

KundPro starts from a completely different place than HowardCRM. Instead of taking an enterprise platform and customizing it for Medicare, KundPro was built from scratch — directly around the Medicare agent's daily workflow.

HowardCRM is Salesforce-powered. KundPro is Medicare-agent-built.

That difference shows up in three specific ways:

Neither of these capabilities exists in HowardCRM. HowardCRM helps you organize the business you have. KundPro helps you find and act on the business that's already sitting inside your book.

Simplicity That Agents Actually Use

The most important thing a CRM can do is be used consistently. A system that feels too complex for daily use — regardless of how capable it is — becomes shelfware. And shelfware is worse than a spreadsheet, because at least with a spreadsheet you know what you have.

KundPro is designed to be used daily by agents who are not technical, who did not come from enterprise software backgrounds, and who need to manage 200, 500, or 1,000+ client relationships without an administrator or IT support.

• Clean interface designed around Medicare workflows — not enterprise sales pipelines
• No Salesforce knowledge required
• No add-ons to configure, maintain, or pay for separately
• Most agents are productive from day one
• Built by someone who has actually sold Medicare for 20+ years

HowardCRM vs KundPro: Side-by-Side Comparison

Here's how the two platforms compare across the capabilities that matter most to independent Medicare agents.

The Honest Verdict

HowardCRM is a legitimate Medicare-focused CRM with a real insurance background, useful features, and Salesforce infrastructure. For a larger agency that already operates in a Salesforce environment, it may be worth evaluating.

But for the independent Medicare agent — someone managing their book of business alone or with a small team — HowardCRM may present more overhead than necessary: a Salesforce-based learning curve, potential add-on costs for features like commission tracking, and the complexity of an enterprise platform built for a much larger use case.

Frequently Asked Questions

Common questions from Medicare agents comparing HowardCRM and KundPro.

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